The Client

SUBWAY was set up with the sole purpose to coach small and medium business owners on how to break through the ceiling, grow their business in a healthy and sustainable manner, in order to fulfil their dream. They are passionate about transforming businesses to leave a positive impact on the lives of their owners and those around them.


SUBWAY approached ESTRAT360 to create a brand and digital home that reflects their vision and purposes.

ESTRAT360 were entrusted to define their messaging, create their identity & brand, develop their online presence and empower them with the tools to grow their business. We developed a strong relationship with the management in order to truly understand their objectives and ensure that we delivered beyond expectations.

Our Approach

During the discovery workshop we dove deep into the long term goals, values, audiences and vision of the business. These in-depth exercises helped guide our strategy and creative direction for the project so that we could create a brand story for SUBWAY that truly matches their values.

With the results from the workshop and a hefty amount of research in hand, we set about developing a communication strategy for SUBWAY in order to define the brand’s unique positioning in the market, while providing guidelines on how the brand should communicate with its audiences via digital channels. We created a concept for the brand with a modern twist on medieval times. We incorporated a fort which represents people’s businesses and SUBWAY are there to protect the fort. We also visually represented the journey that SUBWAY has a vision of taking their clients on.

We implemented unique features as we moved forward from the branding process to building the website. It was important to define the user experience and the vision of SUBWAY through the website. We created a powerful online home for the new brand and their audience

We created social media templates for SUBWAY and empowered them with all the necessary tools in order to grow their new business through social media and online marketing.

The Results

Stand Out Brand Matching Their Core Values

We developed a brand identity for KastellVP that truly matches their core values and purpose.

Online Fort For Their Business

We used the brand identity to create an online fort that takes their audience on a journey replicating the journey that they take clients on through business coaching.

Empowered The Client With Tools To Continue Growing Their Business

We created social media templates and guidelines and empowered KastellVP with the necessary tools to continue to grow their business through online marketing.

Client Testimonial

We are only happy when our clients are 100% satisfied!


ESTRAT360 did a fantastic job at translating our vision and purpose into a unique brand that stands out. We are extremely satisfied with the developed brand assets and functional website that bring the brand story to life in a refreshing way.

Mike Stuart

Head of Sales , Intel

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Reach out to us today and get a complimentary business review and consultation.


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