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ESTRAT 360

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Covid-19 Amidst the COVID 19 Pandemic, ESTRAT Media Global OPC is 100% Operational.

ESTRAT team members are working from home to ensure their health and safety.

For concerns, you can email us directly at inquiry@ESTRATdigital.com
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WHO WE ARE

ESTRAT

YOUR INTERNATIONAL AWARD-WINNING DIGITAL MARKETING SOLUTIONS TEAM

ESTRAT DIGITAL MARKETING TEAM

OUR STORY

ESTRAT DIGITAL MARKETING is a 100% Filipino-owned company based in Cebu, Philippines. It was founded in 2017 by its Founder Ruben Licera, with co-founder Chief eXperience Officer (CXO) Iren Sangre-Licera.

ESTRAT is currently one of the fastest-growing organizations in the local digital marketing industry. They equip their clients brands and businesses with the tools and strategies needed that’ll allow them to reach unlimited traffic, leads, and sales. 

With a combined 40 year of experience in the industry, we understand that every client’s needs are unique needing curated campaigns for each of them. ESTRAT strives not only reaching deadlines and goals but goes beyond to building a mutually beneficial relationship. ESTRAT takes great pride in the quality of their work and the success of each of their outputs made.

These pillars makes us stand out

Pillars

CULTURE

To survive and make the most of technology, agencies need to foster a culture of innovation, and to have the ability to adapt quickly.

The right culture is seen to be critical to attracting and retaining digital talent, and fostering the best working practices. A key part of this is the integration of digital skills, knowledge and thinking throughout the agency.

A Global eMarketing Leader interviewed for the report:

"[Agencies need to] be fast, flexible and able to work collaboratively as part of a team. I think many agency models are still very old fashioned with lots of their own internal bureaucracy and inefficiencies that ultimately the client ends up paying for.

CULTURE

To survive and make the most of technology, agencies need to foster a culture of innovation, and to have the ability to adapt quickly.

The right culture is seen to be critical to attracting and retaining digital talent, and fostering the best working practices. A key part of this is the integration of digital skills, knowledge and thinking throughout the agency.

A Global eMarketing Leader interviewed for the report:

"[Agencies need to] be fast, flexible and able to work collaboratively as part of a team. I think many agency models are still very old fashioned with lots of their own internal bureaucracy and inefficiencies that ultimately the client ends up paying for.

DATA

The world of digital marketing is awash with data. The ability to collect data, be selective about which data points are important, and to apply them to fulfil particular objectives can help agencies to differentiate themselves.

There are challenges here. Where agencies are looking to increase their own data collection capabilities, there are often issues around data ownership and IP, and difficulties in using data across clients.

According to Richard Sedley, Strategy Director, Foviance:

"It’s not necessarily the case that the more creative you are as an agency the less you need data capability and knowledge. The agencies and clients doing this well are the ones that use technology to enable decision-making based on data, and have the people and skills in-house to do it properly.

DATA

The world of digital marketing is awash with data. The ability to collect data, be selective about which data points are important, and to apply them to fulfil particular objectives can help agencies to differentiate themselves.

There are challenges here. Where agencies are looking to increase their own data collection capabilities, there are often issues around data ownership and IP, and difficulties in using data across clients.

According to Richard Sedley, Strategy Director, Foviance:

"It’s not necessarily the case that the more creative you are as an agency the less you need data capability and knowledge. The agencies and clients doing this well are the ones that use technology to enable decision-making based on data, and have the people and skills in-house to do it properly.

TECHNOLOGY

The ability of agencies to commission and use sophisticated third-party technologies, and develop their own bespoke in-house tech solutions will become ever more important.

Those agencies that can use technology to increase understanding of campaign tactics, generate unique services for clients and generate and measure ROI can gain a real competitive advantage.

An e-commerce director quoted in the report says agencies should:

"…maintain an oversight of emerging technologies and channels. Advising on the potential implications in our sector and the best strategic approach to embedding them in our plans and processes where appropriate; including timings, test plans, budget implications, likely impact on other channels, competitor approach etc.

TECHNOLOGY

The ability of agencies to commission and use sophisticated third-party technologies, and develop their own bespoke in-house tech solutions will become ever more important.

Those agencies that can use technology to increase understanding of campaign tactics, generate unique services for clients and generate and measure ROI can gain a real competitive advantage.

An e-commerce director quoted in the report says agencies should:

"…maintain an oversight of emerging technologies and channels. Advising on the potential implications in our sector and the best strategic approach to embedding them in our plans and processes where appropriate; including timings, test plans, budget implications, likely impact on other channels, competitor approach etc.

SKILLS

Combining the use of technology with the staff who possess the skills and talent to make the most of this is increasingly important for agencies as they attempt to differentiate themselves.

Consequently, there is a demand from agencies for tech-savvy staff with technical skills, especially those who are willing to adapt and find new solutions to problems.

Training is a challenge here, and our research found that this was patchy across the industry. Some interviewees mentioned a lack of investment in this area and how most training is on the job, though some agencies place more importance on this.

James Caig, Deputy Head of Strategy, MEC:

"Upskilling is important, not only in specific capabilities but also company-wide training that helps align around a common purpose, and identify specific skills and capabilities of people across the organisation so that increasingly diverse types of people can come together and work together in productive ways.

SKILLS

Combining the use of technology with the staff who possess the skills and talent to make the most of this is increasingly important for agencies as they attempt to differentiate themselves.

Consequently, there is a demand from agencies for tech-savvy staff with technical skills, especially those who are willing to adapt and find new solutions to problems.

Training is a challenge here, and our research found that this was patchy across the industry. Some interviewees mentioned a lack of investment in this area and how most training is on the job, though some agencies place more importance on this.

James Caig, Deputy Head of Strategy, MEC:

"Upskilling is important, not only in specific capabilities but also company-wide training that helps align around a common purpose, and identify specific skills and capabilities of people across the organisation so that increasingly diverse types of people can come together and work together in productive ways.

VALUES WE LIVE BY

VALUES

Proactively Direct Communicators

Whether offline and online. We are always in touch and openly collaborating to clients, stakeholders and partners.

No Fluff and sugar-coat.

Only the facts out.

Superbly Agile

I understand the value of doing trial and error until the right process has been achieved and documented.

We are quick to absorb new learning and flexible to rectify actions as needed.

High Quality & High Value Focused

We only put superb quality content that adds real value to clients.

Each work we release is a representation of our charater and attitude. #ESTRATers always put our best foot forward in everything we do.

Take Ownershop Religiously

I take full responsibility and accountability on all the campaigns, projects and tasks assigned to me and under my supervision.

Family Synergy

Our teamwork encompasses the values of a working family.

We aim to proactively help each other to ensure everyone succeeds professionally and personally.

OUR CORE VALUES

Positively Inspiring

Always open for FUN, OPENNESS and CREATIVITY, We interact and respond to our colleagues with utmost respect and courtesy.

I will always think that their feedback to me is to assist me in growing.

Will always be the BIGGER man in the room.

Customer Centric

Addressing client concerns and support trumps at all time.

We don't leave clients until issues are resolved and/or done.

Logically Purposeful

Always understands the reasons of why the task is being done.

Each task we complete is a step closer to the completion of the greater goal.

Growth Centric

We understand that the only way to success in our industry is by adopting to the only thing that is constant - CHANGE.

We are ready to adapt to new changes.

Work Hard, Play Hard

We set high goals for us to archieve and grow together.

Archieving those group goals means enjoying more of the things that we are passionate about, outside of the day-to-day work grind.

OUR CORE VALUES

Proactively Direct Communicators

Whether offline and online. We are always in touch and openly collaborating to clients, stakeholders and partners.

No Fluff and sugar-coat.

Only the facts out.

Superbly Agile

I understand the value of doing trial and error until the right process has been achieved and documented.

We are quick to absorb new learning and flexible to rectify actions as needed.

High Quality & High Value Focused

We only put superb quality content that adds real value to clients.

Each work we release is a representation of our charater and attitude. #ESTRATers always put our best foot forward in everything we do.

Take Ownershop Religiously

I take full responsibility and accountability on all the campaigns, projects and tasks assigned to me and under my supervision.

Family Synergy

Our teamwork encompasses the values of a working family.

We aim to proactively help each other to ensure everyone succeeds professionally and personally.

Positively Inspiring

Always open for FUN, OPENNESS and CREATIVITY, We interact and respond to our colleagues with utmost respect and courtesy.

I will always think that their feedback to me is to assist me in growing.

Will always be the BIGGER man in the room.

Customer Centric

Addressing client concerns and support trumps at all time.

We don't leave clients until issues are resolved and/or done.

Logically Purposeful

Always understands the reasons of why the task is being done.

Each task we complete is a step closer to the completion of the greater goal.

Growth Centric

We understand that the only way to success in our industry is by adopting to the only thing that is constant - CHANGE.

We are ready to adapt to new changes.

Work Hard, Play Hard

We set high goals for us to archieve and grow together.

Archieving those group goals means enjoying more of the things that we are passionate about, outside of the day-to-day work grind.

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Milestones

JOURNEY

Finalist of Asia CEO Awards

ESTRAT was recognized as the architect of the marketing communications campaigns that got RICO’s
LECHON the following awards from the International Business Awards (IBA) 2019 awarded in Vienna,
Austria.
● Gold Stevie COMPANY OF THE YEAR (Food and Beverage Category) - RICO’s LECHON
● Gold Stevie ENTREPRENEUR OF THE YEAR (Food and Beverage Category) - GEORGE
NOCUM PUA
● Bronze Stevie for iNTEGRATED MEDIA COMMUNICATIONS PLAN - RICO’s LECHON

For ESTRAT, the following awards we’re given:
● Silver Stevie STARTUP OF THE YEAR (Services Category) - ESTRAT DIGITAL MARKETING
● Bronze Stevie for COMMUNICATIONS PROFESSIONAL OF THE YEAR - ESTRAT DIGITAL
MARKETING

Finalist of Asia CEO Awards

ESTRAT design the campaign and the bid for RICO”S LECHON CEO George Nocum Pua to be one of
the finalist of Asia CEO Awards - Entrepreneur of The Year held at Marriot Hotel, Manila, Philippines.

Awarded with Pillar of the Youth Awards

ESTRAT CEO was awarded with Pillar of the Youth Awards for contribution to the advancement of the

Youth initiatives and advocacies in the Philippines.

Google Local Guides Connect Summit

ESTRAT CEO was selected as one of the 150 delegate of the Google Local Guides Connect Summit held

in San Francisco, USA on October 2018.

ESTRAT Supported Philippine Government in Promoting Digital Jobs

ESTRAT, represented by its CEO Ruben Licera supported the Philippine governments cause of

promoting digital jobs and opportunities to the countryside.

Legally Registered as ESTRAT MEDIA GLOBAL

Legally registered as ESTRAT MEDIA GLOBAL under the Republic of the Philippines.

Architect of the digital marketing campaign that won RICO’S LECHON a SILVER STEVIE AWARD at
the Asia-Pacific Stevie Award awarded in Tokyo, Japan.

Supported Schools

Supports Digital Literacy Campaigns in Schools

Supported Campaigns

Supported Campaigns for the promotion of successful social good campaign in the Philippines

Received Recognitions

It’s campaign received the following recognitions:

● SOCIAL MEDIA ADVOCATE for Ruben Licera (CEO) SOURCE
● BLOGGER OF THE YEAR for RUBEN LICERA’s story on the Philippines Education System

Launched a Travel App

Launched a Travel App for a world-class hotel known to be the “Swiss Army Knife of Travel Guides.

Started Home-based Digital Marketing Agency

Started its informal operation as a home-based digital marketing agency serving client from the

United States, Australia and Europe.

Social Media Influencers Summit in Cebu Philippines.

Co-organized the Social Media Influencers Summit in Cebu Philippines.

READ MORE ABOUT US
award

WHY CHOOSE US?

HIGH PERSISTNECE RATE

The average time we work with clients is around 3 years and 2 months. That is how well we take care of our clients needs.

9 years of group experience

Our team is composed of trained and prequalified digital marketing professionals mentored by highly qualified experts in the field.

professionally trained team

Our team is composed of trained an prequalified digital marketing professionals mentored by highly qualified experts in the field.

certified inbound marketers

Our common denominator as a team is we are all Inbound Marketing Certified. We know how to get things done to generate leads.

time concious & goal driven

We work closely with you in achieving your goal. We stay with the target and deliver to achieve agreed results.

Passionate Growth Hackers

We just don't work for you. We aim to empower you in helping you grow your business. For us, that is SUCCESS!

International award-winning

In 2019, ESTRAT has an accumulated 7 international awards including Startup of the Year and Communications Professional of the Year from IBA 2019, awarded in Vienna, Austria on October 2019.

WHY ESTRAT?