Read this first before going to know and explore the different Digital Marketing Strategies and Trends which are to prepare. Species that adapt to survive doesn’t solely rely on strength, according to Charles Darwin. This perspective is also applicable in digital marketing not only in biological evolution. Platforms, approaches, methods, and strategies are evolving now in the digital era. Consumers are now engaging products and brands on platforms that were not present a couple of years ago. This indicates that modern marketer is extremely flexible and creative. Change may stimulate creativity, but the goals of marketing are always constant. It is to communicate the accurate and correct message at different stages of the funnel, increase the brand awareness and loyalty, encourage traffic and customer engagement, and implement approach and strategies that create sales.Top companies have this habit of starting to formulate plans for the next year right from the second quarter of the year. If you already started planning for your marketing methods and strategies, and budget for the year 2018, anticipate to face many questions regarding tactics you are opting to utilize that would be best to the most of the target consumers. So to start 2018, as early as now you should plan and do research to what effective and perfect approaches and strategies you could utilize for your business and brand. Here are some digital marketing trends this 2018 that are worth considering.
Digital Marketing Strategies Trends this 2018
Enrich the Personalization of ContentMore than 50% of B2B buyers solely depend on content in making buying decisions. Also, 47% of it wants to review and evaluate three to five pieces of a specific content before engaging sales representatives. It is pretty apparent that content plays an important role in every marketing campaign. It is the beating heart. As digital marketing progress, the nature of content should also adapt. So, one way to address this adaptation is to formulate a content that connects with consumers or the personalization. This is specifically created to cater customers’ needs. Implementation of a more personalized approach to businesses must be done to engage the potential customers. According to PWC’s Digital Services group, 94 % of senior-level executives anticipate the idea that personalization provides an important role to reach customers. In addition, HubSpot found out that personalized content performs 42 % better when compared to non-personalized content. Here are some situations to which personalized content can be successfully used:
- Consumers visiting a section or page of a business site to shop. Then, an ad is present in that section with content that pertains to a remarketing strategy. This would enable to keep the business in front the customers with the information they’re looking for. Or the ad may include a different message appearing in it dynamically through time until the desired action is made by the user then the ad stops.
- Next is an existing customer uses a specific brand for a specific service or purchases products regularly. Then with an online order and request for service, a personalized and targeted email could be sent to the customer to keep them reminded about the accompanying services that match with what they ordered or an attempt to introduce brand and services and to make the customer felt more special.