Online Branding: 3 Reasons Why Your Business Could Fail Without It

Last Update: May 23, 2022 @ 3:39 pm
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Online branding. It’s one of those fancy-sounding things you hear about modern marketing.

However, it’s something that your business will highly benefit from in terms of amassing profits and creating a significant customer base.
But the question is, what is it?
The brand includes a product’s name and its characteristics that set it apart from others. It’s sort of its personality. And to put a face to a name, a brand is often given a symbol or a logo complete with matching colors a catchy slogan that effectively sticks into one’s mind.
Branding is a crucial step towards creating a successful product or service. As businesses are now shifting from traditional to online marketing, the need to effectively brand their products and services for the online market have become increasingly critical.
Why is online branding crucial? Here are three reasons as to why it’s very important in the ever increasing competitiveness in the new economy.

1. Recognition.

Online Branding Recognition
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Upon finding out that you’ve just ran out of toothpaste, you immediately go to the supermarket where you find an entire row full of toothpastes. You see dozens of different brands, but you always pick up “your” toothpaste, the one that you always recognize despite all the others surrounding it.
Recognition plays a key part in your choice of toothpaste. You recognize it because of the way it has been ingrained in your mind; you know it when you its logo. You recognize it when you see the color combination of its packaging. You also know it’s your toothpaste by just tasting it.
You recognize the brand that you always prefer because of its key characteristics.
When recognition has been successfully integrated into an online brand, customers will always recognize that brand, allowing it to create a large base of loyal customers.

2. Segmentation

Online Branding Segmentation
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Have you noticed that there are products with different qualities but still go with the same brand name? Have you also noticed that there also products manufactured by the same company but are given different brands names?
For example, a company makes different kinds of laundry soap but creates different brands for those. The reason for creating different brands out of a single product is to cater to specific market segments. One set of customers may prefer more affordable laundry soaps while others prefer the more high-end, high quality laundry soaps.
By creating different products with different brands, a company can target different segments of the market with the same product.
Your products can build successful brands online and more efficiently target various segments by utilizing good branding management tools on the internet.

3. Protection

Online Branding Protection
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Creating a successful brand for your product or services could take time to develop which requires significant efforts and substantial amounts of money. From conceptualizing to implementing the name, logo, slogan and other types of promotion for your product’s brand – huge amounts of efforts are required.
To create a successful brand, one that will guarantee a huge following, you need to make sure that your product is of high quality. You don’t want your products to be known as “just another this and that”.
You need to come up with unique ways for your product to be known for. When you deliver your products with the brand, you guarantee customers that what they are getting the same quality – always.
For all the hard work that you’ve done to establish your brand, you need to protect it. You need to protect it from competitors and other factors that try to mimic or even destroy your product. You can do this by giving your brand a good image with the use of online branding management that will help protect your brand online.
You can do more research on subjects relating to online branding managementonline brand promotions and online brand analysis. This gives you tremendous advantage towards creating a brand that will resonate with your customers and that customers will always recognize and use over and over again.

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Ruben Licera
Ruben Licera is one of the Philippines' international award-winning communications professional and digital marketing experts. know more about him at
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