After 10-weeks of intensive training on Digital Marketing and eCommerce in Surigao City,25 scholars finished the course and 24 emerged as medalists during its graduation ceremony on November 6, 2019 held at the Livelihood Training and Productivity Center, Surigao City.
According to the social media post by the office of the Municipal Information and Communications Office (MICO) of Surigao City, “Surigao is no. 1 in the Philippines with 100% completion and no. 1 in the Philippines with 24 medalists.”
This is the first time in the entire country that the said training reached such numbers under the . Digital Marketing and eCommerce course.
The same report is posted on the official Facebook Page of the Department of Information and Communications Technology (DICT) – CARAGA Region.
Digital Marketing Training in Surigao, Philippines
The 10-weeks training organized by the DICT-Mindanao Cluster 2 is in partnership with the City Government of Surigao and Department of Trade and Industry (DTI) Surigao del Norte.
The scholars have 14 face-to-face sessions and 21-day campaigns spread in 10 weeks.
All 25 scholars have been trained with the required skill set:
- branding for companies, products and services
- web development
- product photography and content writing
- customer relationship management and email follow through
- data privacy
- cybercrime law
- digital marketing ethics
- search engine optimization
- email marketing
- social media content planning and calendar
- business blogging
- social media content creation
- building a successful freelancer profile
All these have enabled them to aid the participating Micro, Small and Medium Enterprises (MSMEs) in promoting their products online to become more profitable and present in the market.
“Today we are not scholars anymore…today we are business partners”. Joel Navarette, medalist, addressed his heartfelt gratitude to the MSMEs who have been very supportive.
“For us MSMEs, it’s just wishful thinking that we can have a website, because we know that having [one] is expensive and also because we lack resources and the skill to do it. Then I woke up one day receiving a text from DTI informing me about this training, and I thank God because that wishful thinking is now a reality.” – Woodrow C. Escobal Jr., owner of JB Nature Farm and Resort, expressed how the training will sustain and nurture their business.
With these skills, the trainees were able to promote the products of the participating local Micro, Small and Medium Enterprises (MSMEs) online.
Thus, helping these businesses present themselves in the digital market and gain more profit.
Given their newly acquired skills through the DigitalJobsPH training, the participants are now able to build a strong and lasting relationship with the MSMEs.
Joel Navarette even addressed his gratitude to the MSMEs who have been very supportive by saying, “Today we are not scholars anymore… today we are business partners.”
Digital Marketing and Ecommerce Training Scholars and Completers
Below is the complete list of graduates of the program in Surigao, Philippines (in alphabetical order
Cullamar, Sykaye Fretchelle
Kho, Kent John
Ocon, Jess Rey
Sitoy, Ed Jayvee
Taganahan, Dan Anthony
Yu, Wayne Brian
Over the course of the training, the following scholars stood out among their peers on specific areas. The special awardees were:
Most Improved Digital Marketing Scholar: Marife Villamor
Best in SEO: Jess Rey Ocon
Best Website Design: Kent John Kho
Best in Content Writing: Joselito Obal
Best in Social Media Marketing: Ghea Carbonilla
Promising Digital Marketing Professional: Cristina Cortina
Most Outstanding Digital Marketing Graduate: Roxanne Ocon
Digital Marketing Expert Coach of the Training in Surigao Philippines
The training was coached and mentored by ESTRAT’s Chief ESTRATegy Officer “Coach” Ruben Licera.
According to Coach Ruben, “During the training period, I share real-life skills and values to heighten their online career success as digital marketing and eCommerce professionals.”
One of the graduates also posted his experience and how Coach Ruben helped him on building his website. According to Kent John Kho, “He [Ruben Liceria] molded and motivated the scholars to pursue and continue to grow and have the passion in achieving in pursuing their dreams.”
Digital Marketing Jobs PH
The Digital Marketing and eCommerce course is just one of the seven training courses provided by DICT under the DigitalJobs.PH program.
Digital Jobs PH AIMS TO increase people’s employability py providing training aimed at developing and improving the ICT skills of Filipinos in the Philippinr countryside, and opportunities for them to use these skills towards online employment.
The Digital Marketing Training in Surigao, Philippines was staged successfully with the support of Surigao City Government and Department of Trade and Industry (DTI) Surigao del Norte.
ESTRAT Digital Marketing supports this advocacy since 2017.