Ruben Licera, Filipino CEO of ESTRAT Digital Marketing, wins the coveted BRONZE Stevie® Award as the “Communication Professional of the Year” in the 16th Annual International Business Awards® of 2019.
Ruben Licera was born in Davao del Norte, Philippines. He is one of the most widely recognized and respected digital marketing strategists having more than a decade of experience in the digital marketing industry.
The Stevie® Award which is one of the most coveted prizes for businesses and organizations worldwide. The Stevie® was inaugurated to raise and gather public awareness and to recognize outstanding individuals and organizations.
The Stevie® Award has seven programs, one of which is the International Business Award Program, it has its own focus and list of categories. The IBA reviewed Ruben Licera’s nomination along with a record of 4,000 international nominations from 74 nations and territories. This year, Ruben Licera was announced to be amongst the winners and will receive the BRONZE Stevie Award “Communication Professional of the Year.”
The winners are determined by the average scores of more than 250 executives who participated in the judging process from May through early August and only about 35% of the nominations that were considered received high-enough average scores.
Ruben started his journey as a digital marketing strategist when he was recruited as a digital transformation consultant for Rico’s Lechon restaurants. Today, he is a multi-awarded, credited digital professional, entrepreneur and owner of ESTRAT Digital Marketing Solutions, which is one of the fastest-growing digital agencies in Cebu.
In two short years leading his company, ESTRAT Digital Marketing, which was also awarded the Silver Level “Startup of the Year” in the – Business Services Industries category, was able to achieve multiple accomplishments. Ruben’s “Daghang Salamat Cebuano!” (Thank you, Cebuanos) PR campaign was a mix of traditional and digital efforts generated a 27,000,000 worth of media mileage for a Php 313,000.00 investment which granted him the Asia Pacific’s Silver Stevie Award for 2017 in Tokyo, Japan.
Ruben’s greatest achievements highlight how he is credited and was successful for being the head of the campaign behind the 2018 TripAdvisor “Certificate of Excellence” when Rico’s Lechon received consistent great reviews from the world’s largest travel site. His work has resulted in placing Rico’s Lechon as the number one in Cebu as awarded by Sunstar’s Best of Cebu: Lechon of the Year Award for 2016 and 2017.
Ruben also spearheaded the social media marketing of Parkmall’s Pet Festival 2018 and 2019 and helped increase its social media presence, awareness, and event foot traffic that led them to continue in being the No. 1 Pet-Loving Mall in the country. He deployed a new website for GELATISSIMO Philippines developing the brand to receive TripAdvisor’s Hall of Fame Awards for Excellence. Ruben also assisted PRIME BPM, an end-to-end business improvement software, by increasing its leads and sales by 1,070% in 2018 with his strategy + implement + analyze approach.
“Working side by side with Coach Ruben is both an honor and a privilege. He always sees potential and growth in every individual and that is probably just one of the many strengths in his character. His dedication and passion with a purpose has made it possible for ESTRAT to have a global print, opening more opportunities for career growth, and bringing the local community to the world,” stated by Kezia Rico, Project Manager ESTRAT.
In 2018, as part of his community service and his mission of empowering not just businesses but young professionals, Ruben has mentored more than 120 digital students by providing high-level marketing through the Philippine Government’s #DigitalJobs programs that raised more than Php 8,500,000 worth of online sales for local businesses.
“The only way to be truly successful and be fulfilled in life is by how many times you share it to empower others,” shares Ruben with his Live the Great Life mantra.
For his contributions to the youth, and his track record of empowering local businesses through Google My Business and Google Maps, Ruben received a Plaque of Appreciation from the Department of Information and Communication Technology (DICT) and was invited by Google to be one of their 150-delegates for Connect Live 2018 in a three-day all expenses paid event in San Francisco Bay Area and Mountain View, California.
“The work in empowering local businesses to be global through digitization doesn’t end in helping businesses. It is also in training other professionals to build a career in digital creative marketing,” stated by Ruben.
“When a person moves from contributor to teacher their ability to have an impact multiplies. His impressive track record makes me look forward to seeing how he grows further in the international digital communications community,” shares one of the IBA’s judges.
Ruben Licera will receive his award at the International Business Awards Gala Event at Andaz Vienna Am Belvedere Hotel on 19 October 2019, in Vienna, Austria.