In today’s technology-driven world, around 3.03 billion people are on some internet or digital platform. This brings up an opportunity for businesses to use the internet (a.k.a. digital) as a crucial marketing tool. Thus, the rise of digital marketing professionals rising up to the challenge of serving menu of digital marketing services fits the requirement of the ever-growing industries that needs it. The number of digital marketers are growing fast, and your business must keep up in order to continue becoming innovative. For us who are 24/7 on the look-out to the latest digital marketing strategies out there, we follow the following digital marketing experts.
What is a Digital Marketing Expert?
Before we dig deeper on the list, let us define first what is a digital marketing expert do? He/She works just like a traditional marketing expert, the main difference is the channels being used. Websites, emails, funnels, and social media platforms are some of the digital channels used to communicate and connect with customers online. A digital marketing expert knows how to design, strategize, utilize and analyse the over-all performance of the marketing campaign in the digital channels to achieve maximum results and achieve targets and goals.
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Also, a digital marketing expert is able to communicate effectively to the target audience using digital channels to market one’s product or services. A lot of digital marketers also specialize in a specific area, like search engine optimization (SEO), email marketing, or social media.
Why follow and/or hire a Digital Marketing Expert?
Whether your business is a small startup or a large corporation, a digital marketing expert can help shape the future of marketing in your business. There are a lot of responsibilities that come with being a digital marketing expert. Here are some reasons as to why you should consider hiring an expert to help you with your business.
Businesses and customers alike rely on the Internet these days. In 2018, 2 million businesses have used Facebook for advertising. There has been a misconception that digital marketing is a quick and easy way to market your products or services, but there’s more to digital marketing than just setting up a Facebook page.
When you follow or hire a digital marketing expert, they already have the skill set needed to utilize digital technology effectively. From choosing the right image size to use for each platform, to know the best time to post on social media, an expert has to deal with a lot of skills and tools in order to effectively achieve the marketing objectives.
This ensures that your products or services are shown to your target audience. For businesses that lack the knowledge of using online platforms, an expert will surely aid you so you get the most out of your marketing efforts.
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The number one factor every business has to take into consideration is the budget. Compared to traditional marketing, the digital approach to marketing is relatively inexpensive. With traditional marketing strategies, print or radio advertisements can be expensive because you have to allocate for materials needed.
With digital marketing, marketing efforts and activities that are low-cost include social media advertising, email marketing, and content marketing (blogs, infographics, etc.). An infographic compares the cost to reach 2,000 audiences and the digital marketing strategy could reach thousands with just a single post.
Results cannot be measured easily with traditional marketing. But with digital marketing, results are readily available to measure. With tools like Google Analytics, you can easily check whether or not your strategies are working or not. When you monitor your advertising campaigns closely, you can properly measure the performance or ROI.
Top Digital Marketing Experts to Follow
From ESTRAT digital marketing agency‘s list, here are our top digital marketing experts that you should follow:
(35) Joe Pulizzi
Joe Pulizzi is a content marketing leader and evangelist. He is the founder of Content Marketing Institute, a company dedicated to educating and training entrepreneurs in content marketing. Some of his books include Killing Marketing, and Epic Content Marketing. He is also known as an entrepreneur, speaker and podcaster.
(34) Pamela Lund
Pamela Lund specializes in ROI based PPC Management Services. She is a Pay-per-click marketing specialist, having an expertise in Google AdWords, Facebook PPC Marketing, LinkedIn Ads, and Bing Ads. She can help you as an e-commerce consultant, business efficiency consultant, and personal efficiency consultant.
(33) Chris Ducker
Chris Ducker is best known as a “virtual CEO” and founder of Youpreneur.com, a community of vloggers, speakers, authors, and digital marketers trained to establish a timeless business from the strong foundations of one’s brand. He wrote the best-selling book Virtual Freedom and Rise of the Youpreneur.
(32) Joe Kerschbaum
Joe Kerschbaum is the Vice President, Client Services of 3QDigital, an author and speaker. He also wrote the book PPC: An hour a day and shared insights about paid advertising. He is a regular contributor in Search Engine Watch, Website Magazine, and Visibility Magazine.
Find him at: Twitter
(31) Elizabeth Marsten
Elizabeth Marsten is currently the Senior Director of e-Commerce Growth Services at CommerceHub. She is an expert in paid search, account and client management, marketplaces and catalog management for brands and retailers. She authored the book Lynda and Web Marketing for Dummies.
(30) Pam Moore
Pam Moore is a social media speaker, consultant, coach and trainer. She is the CEO and founder of Marketing Nutz, a consulting agency concentrating on social media, branding, digital marketing, and content marketing programs. She is dedicated to building brands and integrated platforms that deliver measurable results.
(29) Tim Ferriss
Tim Ferriss is a Wall Street Journal and New York Times bestseller, a technology advisor, and one of Fast Company’s Most Innovative Business People. He is best known for his podcasts that garnered over 200 million downloads. He also wrote the books The 4-Hour Workweek, Tools of Titans and Tribe of Mentors to name a few.
(28) Brian Fanzo
Brian Fanzo is a digital futurist keynote speaker who translates the trends of tomorrow to inspire change today. His customized and personalized programs showcase real-world stories and examples of forward-thinking people and businesses. He teaches companies of all sizes how to leverage technology in real-time in order to engage their customers at the right time. Brian has a gift for bringing people together online and offline. He has worked in 76 countries, highlighting his passion for change, collaboration, and technology. At age 14, Brian won a speed typing contest and his love for computers and technology was born. After years of playing The Oregon Trail, creating in Adobe Pagemaker, and using Napster, Brian earned a Computer Science degree. Prior to speaking, he worked for nine years at the Department of Defense where he managed a global team who deployed collaboration and cybersecurity solutions across all branches of the military – which required him to maintain the highest civilian security clearance. He then pursued his dream job as a technology evangelist for a booming cloud-computing startup, helping companies embrace the rate of change and new ways to innovate. Brian is currently the Founder of iSocialFanz, which has helped launch digital and influencer strategies with the world’s most iconic brands like Dell, EMC, Adobe, IBM, UFC, Applebee’s, and SAP. Brian has been recognized as a Top 20 Digital Transformation Influencer; a Top 50 Most-Mentioned User by CMOs on Twitter, and a Top 25 Social Business Leader of the Future by The Economist. His followers on social media and podcast downloads rank in the hundreds of thousands, resulting in Brian being an influencer for 19 of the Fortune 100 companies.
(27) Nick Cicero
Nick Cicero is an expert in social video analytics. He is the founder and CEO of Delmondo, dedicated to creating digital content and performing cross-channel social video and post analytics. He is a leader in setting up new and innovative social publishing and analytics tools for the world’s largest brands and publishers such as MTV, Univision, and Universal Music Group.
(26) John Lee
John Lee is an international speaker and author. He is also the founder of Wealth Dragons Online, an online learning platform for aspiring business entrepreneurs. A self-made millionaire, John speaks about digital marketing, entrepreneurship and business growth. He is a definition of success because of hardwork and tenacity.
(25) Andrew Goodman
Andrew Goodman is the founder of Page Zero Media, an agency that specializes in PPC strategy and tactics. His team focuses on Google AdWords management, intuitive reporting, testing, analytics, conversion tracking, and automation. They got everything you need concerning paid search.
(24) Mari Smith
Mari Smith has earned titles such as “Small Business and Facebook Marketing Expert” and “Top Social Media Power Influencer”. She is definitely a big name in social media marketing. She focuses on social media training, consulting, and thought-leadership to help businesses increase reach, engagement, and conversions of ideal customers. She is the leading authority in Facebook marketing.
(23) Tim Ash
Tim Ash is a digital marketing and conversion rate optimization expert and speaker. He is the CEO of SiteTuners, an agency that specializes on strategic growth acceleration, and author of Landing Page Optimization. Tim is well-versed in user-centered design, online behavior, neuromarketing and landing page testing. Companies like Google, Facebook, Canon, Nestle and Yahoo! have been beneficiaries of Tim’s web optimization strategies.
(22) Scott Stratten
Scott Stratten is an author of 5 best-selling business books, and owners of UnMarketing Inc. He and his wife have been speaking all over the world about the secrets to successful marketing. Companies such as PepsiCo, IBM, and Microsoft are among the many companies that have asked them for useful advices. Their books include UnBranding, UnMarketing, UnSelling and The Book of Business.
(21) Justin Cutroni
Justin Cutroni is a web analytics expert. He is a Google Analytics Certified Partner and works with marketing and IT teams to develop processes needed to generate business insights and data. Justin is respected in the web analytics industry and has earned the title “analytics evangelist” by helping businesses incorporate data in making their decisions.
(20) Avinash Kaushik
Avinash is an author of two best-selling books Web Analytics 2.0, and Web Analytics: An Hour A Day. He is also a digital marketing evangelist and co-founder of Market Motive, which provides online marketing education courses. He has also spoken on conferences, universities and large-scale companies. He is most popular in the field of digital marketing, and digital analytics.
(19) Heidi Cohen
Heidi Cohen is a marketer, professor, and journalist. She is best known for her work The Actionable Marketing Guide which sums up marketing insights on social media, content marketing and mobile. She also defined the marketing basics including branding and PR definitions.
(18) John Rampton
John Rampton is a serial entrepreneur and influencer. He is also an active speaker and traveled all over the world to coach aspiring entrepreneurs. John is also passionate about teaching entrepreneurs the best startup guides for their businesses. He is the founder and CEO of Due, a company that provides merchant services and premium invoicing to help business owners get paid.
(17) Jeff Bullas
Jeff bullas has been labeled as a content marketing influencer, social media marketing strategist, and a well-known speaker. Jeff helps businesses by digital marketing and the use of social media networks to grow. He knows how to work on social media channels to change the course of businesses leading closer to success.
(16) Barry Schwartz
Barry Schwartz owns a consulting firm Rusty Brick which focuses on identity and branding, website and mobile development, marketing technology and custom web software. He also runs Search Engine Roundtable, a website dedicated to the most interesting threads that take place in Search Engine Marketing forums. His team specializes in helping businesses decrease costs and increase sales.
(15) Marcus Sheridan
Marcus Sheridan is an award-winning speaker and labeled as “web marketing guru” by the New York Times. He is the founder and president of The Sales Lion, a consultancy firm dedicated to inbound and content marketing strategies. Marcus and his team is well-known for keynotes, workshops, sales/marketing coaching and HubSpot training. He wrote the books They Ask You Answer and Stop the Yawns.
(14) Jay Baer
Jay Baer is a keynote speaker, author, digital expert, and a trusted advisor to many brands. He is a winner of America’s Best Marketing Podcast and belongs to the Marketing Hall of Fame. He is the founder of Convince & Convert and five multi-million dollar companies. Jay is focused in digital marketing strategies that attract customers and retaining them. His company has great experience with content marketing, social media, digital analytics, email, and organic search. Some of his books include Hug Your Haters, Youtility and The Now Revolution.
(13) Zac Johnson
Zac Johnson is a well-known entrepreneur, online marketer and blogger. He is the owner and founder of several blog sites such as Blogging.org. and ZacJohnson.com. He teaches his audience how to make money online through affiliate marketing, blogging, lead generation and sale of expertise. He has online courses and website tutorials to help you earn millions of dollars while connecting to businesses and brands across the world.
(12) Pat Flynn
Pat Flynn is a blogger and podcaster that takes entrepreneurship in a whole new level. He makes income experiments and shares the results with his audience. Flynn popularized the idea of “income reports” and detailed how much his business makes every month. He is committed to educate readers about the importance of such reports in their businesses and teach proven strategies to optimize online businesses for passive income. His expertise includes online entrepreneurship, digital marketing and lifestyle businesses. He also authored the books Let Go, and Will It Fly? How to Test Your Next Business Idea So You Don’t Waste Your Time and Money.
(11) Ramit Sethi
Ramit Sethi is an American finance advisor and entrepreneur. He is the founder of Growthlab.com, an end-to-end online marketing resource, and IWillTeachYouToBeRich.com. He is also best known for his finance book I Will Teach You To Be Rich which became a New York Times bestseller. As an entrepreneur, he has taught thousands to manage their personal finances and to become rich. Ramit has also released multiple courses online such as, Earn 1k, Zero to Launch, Call to Action and Accelerator.
(10) Rand Fishkin
Rand Fishkin is best known in the field of search-engine optimization tools, resources and community. He was the CEO and co-founder of SEOmoz, a consulting company and software business. Rand focuses on marketing, entrepreneurship, and spread of influence in his new website Sparktoro. His team’s mission is to make websites, blogs, podcasts and social accounts reach its audience better. He also wrote Lost and Founder: A Painfully Honest Field Guide to the Startup World.
(9) Darren Rowse
Darren Rowse is renowned in the field of blogging. He is a blogger, speaker, consultant and founder of several blogs and blog networks including b5media, ProBlogger, Digital Photography School, and SnapnDeals. His website, ProBlogger, concentrates on helping bloggers add income streams to their blogs. He is the man you should come running to if you have questions about blogging. Darren has also authored a book called ProBlogger the Book which contains an ordered version of his blog specifically written for new bloggers.
(8) Larry Kim
Larry Kim is the founder of WordStream, the leading provider of AdWords and CEO of MobileMonkey, Facebook Messenger’s leading marketing platform. Larry is an expert in pay-per-click advertising and has an in depth knowledge of what sells on the Internet. He focuses on advertising and product management.
(7) Brian Clark
Brian Clark is the expert you’ll need in content marketing. He is the founder of Copyblogger, CEO of Rainmaker Digital, host of Unemployable, and curator of Further. Brian is focused with creating valuable information that attracts attention, drives traffic and builds businesses. His digital commerce company, Rainmaker Digital, helps more than 200,000 customers by using useful content, smart copywriting and exceptional products and services. Brian Clark guarantees his customers the kind of audience-focused content that will help them achieve their business goals.
(6) Danny Sullivan
Danny Sullivan was a journalist by heart who inquired of the digital and search marketing place from 1996 to 2017. He has worked with Google and studied about the complexity of searches and provided solutions to issues that arose regarding it. He is an expert in search engines and has written about it in different pages like Search Engine Land, MarTech Today, and Marketing Land.
(5) Guy Kawasaki
Guy Kawasaki is an American marketing specialist, evangelist, author and speaker. He has spoken to clients such as Apple, Nike, Google, Microsoft, Audi and countless number of associations. He was one of the people behind the marketing of the Macintosh computer line and popularized “evangelism marketing” or an advanced type of word-of-mouth marketing. Currently, Guy is the chief evangelist of Canva, an online graphic designing tool, and a brand ambassador for Mercedes-Benz. Some of his books include The Art of the Start 2.0,The Art of Social Media, Enchantment, and nine other books.
(4) Eric Siu
Eric Siu is an entrepreneur, digital marketer and CEO of Single Grain. He also works alongside with Neil Patel as co-host of the Marketing School podcast. Listen to their podcast if you are interested in marketing and personal growth tips. His extensive list of skills from SEO, Google Analytics to Growth Hacking and Conversion Rate Optimization really makes him an expert of taking one’s business to the next level. Find him at: Website | Twitter | LinkedIn | Facebook
(3) Seth Godin
Seth Godin is a world-renowned author, blogger, and entrepreneur who always creatively come up with marketing ideas. He is best known for his speakership in seminars and more than 60,000 people have taken his online marketing courses. A teacher at heart and a writer, he has more than 18 worldwide best sellers books in the course of his career. His blog, which is updated daily, talks about his life experiences that may help aspiring entrepreneurs.
Earning the title of an expert is not easy. These people went through all sorts of circumstances to get to where they are right now. The road was definitely rocky and curvy, but they managed to conquer it all- and has grown familiar with it.
(2) Gary Vaynerchuk
Gary Vaynerchuk is the CEO of VaynerMedia, an advertising agency that offers services such as modern video production, media planning and distribution, influencer marketing, and Google and Alexa services. Gary’s team has focused on helping brands tell their stories on social media. Some of their clients include, General Electric and Pepsi-Co.
(1) Neil Patel
Neil Patel is a New York Times bestselling author, a top marketer, and a brilliant entrepreneur recognized by President Obama and the United Nations. He is the founder of Crazy Egg, Hello Bar, and KISSmetrics. His website focuses on helping clients grow traffic on their websites by using different tools. His blog covers entrepreneurship, conversion optimization, marketing and sales. He also helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. He authored the book Hustle: The Power to Charge Your Life with Money, Meaning, and Momentum.
So there you have it, the top digital marketing experts worth following in 2020. If there’s one thing to learn from all of them is their passion for helping others grow their business. And that is not an overnight thing. Aside from learning the nitty-gritty details of digital marketing, they took some time in applying it to their businesses and finally stacking other successes to their successes. That is dedication and commitment at work. Success doesn’t happen overnight. You have to work for it steadily. Which digital marketing expert has piqued your interest?