With billions of websites emerging nowadays, there is no question why small and starting businesses have been struggling to drive traffic to their website. Ranking their sites to the top is one of the most difficult challenges they have to work with continually. But, the good news is, there are helpful ways small businesses can increase their website traffic.
Driving qualified traffic to your website isn’t an easy feat. Many small businesses are on a tight budget, so they probably do not have enough finances to pay for ad campaigns.
Suppose you are one of those businesses that are on a short budget. In that case, you need to ensure that your website can engage customers and help facilitate relevant business conversions like processing transactions or convincing prospects.
To do that, you have to take note of these.
15 Clever Ways Small Businesses Can Increase Their Website Traffic
1. Check whether your website is fast and responsive
No one would like to visit a website that’s slow and very inactive, right? Thus, running a website means having to access and view it in different ranges of devices without any problem, especially smaller devices like smartphones.
People have been using their phones for almost everything nowadays, so if your website has some technical difficulties on the user’s end, then you’re not up to the league yet. So ensure that your pages are optimized. Also, consider image file sizes, third-party plug-ins, and page structure for your site to load faster.
2. Utilize internal links
The strength of your link profiles doesn’t necessarily rely on the number of site links back to you. The internal link structure can also affect it. When publishing content, always keep an eye for internal links since it results in a better SEO and will be more beneficial for the user’s experience.
3. Be a content publisher.
Content, whether online or offline, fuels all types of marketing. It is one of the most helpful and easy ways to drive traffic to your website. Therefore, content should be valuable and engaging to drive relevant traffic to your site. There are three primary forms of content you can use – visuals, text, audio, or a combination of any of these forms.
Some common examples of high-performing content on the web are infographics, blog posts, podcasts, and e-books.
4. Be active on social media.
One of the best ways to increase traffic to your website is by promoting it on different social media platforms. Now more than ever, people have been glued to their phones while constantly using other social media platforms. Thus, given this opportunity, you can promote your website by encouraging your friends to check out your business.
Broadcasting your business in social media will enable you to communicate more with your customers and also helps you gain relevant feedback for your website – whether it is responsive enough, user-friendly, etc.
5. Pick appropriate channels
While many social media channels have been emerging nowadays, it is still advisable to pick out the channels where your audience prefers. Vomiting all your channels all over social media does not do you any good. To increase traffic on your site, you have to ensure that you’re sharing relevant content like articles, quotes, and videos on your channel.
6. Try email marketing
Did you know that most consumers want to hear relevant updates from their favorite brands through emails? It is also one of the most pocket-friendly ways to boost website traffic for small businesses.
Email marketing allows brands to offer promotional content to their customers. Through emails, brands can guide their audience to a specific page through linked images, linked anchor texts, or call-to-action (CTA) buttons.
7. Interview industry experts
Most people probably think that big leagues should only conduct interviews. But, that isn’t necessarily true. Several business experts out there are more than willing enough to share their experiences and advice.
You can interview leaders in your industry by sending emails and inviting them for an interview with you. These will help you in many ways, like boosting your credibility, recognizing your business, and increasing your traffic to the website.
8. Attend conventions
Conferences are a great way to expand your business horizon. Whatever your field may be, there are always conventions that are relevant to your industry. Thus, attending these events is an excellent idea as it gives more exposure to different professionals in the field.
9. Write Catchy Headlines
It takes an appealing headline to attract a reader’s attention. No one likes plain and boring titles. It just doesn’t get you to read the article.
A headline is one of the most critical elements of your content. Without a catchy headline, no one would read your article, even when the body is compelling. So, before hitting the publish button, craft your headline carefully and creatively.
10. Assess your analytics data
Google Analytics allows you to keep track of the daily and weekly traffic trends. It’s where you find critical data, from the most trending pages to your reader’s demographics.
Keep an eye on your analytics data as it helps you create promotional and content strategies. For example, check your visitor’s data, when and where the traffic is coming, and what posts and pages are the most popular ones.
11. Check your site’s mobile usability.
Readers access your website from different devices. Now more than ever, people are opting to access the web using their mobile phones and tablets. But, of course, all users expect to have the same great experience when visiting your site with any gadgets. So, if your website isn’t up for mobile usage, then you’re just driving customers away.
Moreover, mobile usability is also one of Google’s search engine ranking factors. Therefore, it prioritizes websites that are mobile-friendly to mobile users. To check your mobile usability, you can use Google’s Tool and run a mobile-friendly test.
12. Pay attention SEO
Search Engine Optimization (SEO) is one of the high-ranking factors that help increase traffic to your site. SEO best practices must contain title tags, meta descriptions, internal page linking, image ALT tags, and targeted keywords and key phrases.
13. Use videos and images
Who doesn’t like videos and images, right? It makes everything more entertaining and pleasing.
Text-based content alone is boring, and most readers would probably search for another website with entertaining videos or catchy images.
So, incorporate pictures and videos into your website to make it more engaging. It helps things easier to understand without having a lot of things to read. Also, with suitable videos and images, you can attract more customers.
14. Keep on advertising
Social media advertising, display advertising, and paid search are different ways to getting your site known to more people. Understand your goals and adjust your strategies to reach them. What do you want to achieve, more traffic, more conversions, or both?
If you want to drive more traffic to your site, you have to target commercial intent keywords in your paid search strategies.
15. Host Webinars
Whether online or offline, business-minded people like to learn new things. Webinars are an ideal way to share your knowledge about your industry with your prospects. As long as you have effective promotional campaigns, webinars will increase traffic to your site.
Send out email invitations to your audience ahead of time and remind them to register before the seminar starts. Be prepared and ensure that your presentation isn’t dull.
Craft An Effective Strategic Plan
Increasing relevant traffic to your website is challenging and daunting, especially now that the internet is full of billions of sites. But that doesn’t mean that you have no chance at all. With the clever ways above, you can always modify your marketing strategies.
Don’t let the competition falter you from doing things that will increase your website traffic. First, pick out the best strategies that will suit you, and finally, create a strategic plan to achieve your desired outcome.