Top Global Digital Marketing Experts and Influencers to Follow

Last Update: Sep 22, 2022 @ 2:35 pm
ESTRAT360 Arrow

Digital Marketing Experts are at the forefront of major e-marketing breakthroughs. They are thought leaders who provides thorough insights on major changes, that at most they forecast the impact of digital tools in growing our businesses.

In the past days, we’ve seen the digital giants introduce new features; Twitter debut their polls feature where users can set up mini polls, Messenger came up with their My Day feature, Facebook introduced a new slideshow advertisement format and Instagram is planning to change the grid format of the feed. As a digital marketer, planning and giving life to these major changes is a part of the job.
Digital Marketing job goes from copywriting, content creation, podcast and video making, graphic design, analytics, creation to digital marketing and big data science. Knowledge of the current trends in market is everything, without your knowledge of the market, you will not be able to be ahead of the game. There is no place to being mediocre and average.
Perhaps, there is no denying that digital marketing has become one of the integral part of almost every successful business. As a digital marketer your goal is to be one step ahead of everyone, but this can be hard especially now that the internet is crowded with multitude of self-acclaimed top global digital marketing experts, making it hard to filter information and classify who to really trust. So we rounded up a list of all the authority figures and experts who have proven themselves worthy of following and emulating.

30) Brian Halligan


Global Digital Marketing Experts Brian-Halligan
image source:

He is a winner of the New England Award at Ernst and Young Entrepreneur of the Year in 2011. He has already written 2 books and his job involves advising Board of Directors for different organizations. He is also the Co-founder and CEO of HubSpot.

29) Tami Cannizzaro


Global Digital Marketing Experts tami-cannizzaro
image source:

Tami is the VP for Marketing at CA, Inc at the same time an advocate for the business transformation in the digital industry. She is also the author of the “Finding the ‘Why’ for your Brand”.
Twitter: @tamicann

28) Oli Gardner


Global Digital Marketing Experts oli-gardner
image source:

He is the co-founder of Unbounce, and also a speaker and a contributor to different well-respected publishers like Moz.
Twitter: @oligardner

27) Elizabeth Martsen

Commerce Hub

image source:

A regular speaker at the SMX, MozCon, and PPC Hero, Elizabeth is no doubt one of the top global digital marketing experts. She is the author of “PPC Fundamentals and Google shopping.” She is also a columnist for ClickZ and
Twitter: @ebkendo

26) AJ Kohn

image source:

With over two decades of working as a marketing executive, AJ Kohn has a very successful track record. He combines his knowledges in different aspects like search marketing, product development and product strategy. He is also the owner and founder of Blind Five Year Old.
Twitter: @ajkohn   Facebook: AJ Kohn   LinkedIn: AJ Kohn

25) Danny Brown

Global Digital Marketing Experts danny-brown
image source:

Dubbed as the “Parables of Business”, Danny Brown has been named as the World’s Top Marketing Blogger by HubSpot and was one of the Top 10 Social Media Blogs awarded by Social Media Examiner in 2011 and the following 2 years. His blog, was also awarded as the winner for the Best Social Media Blog at SXSW.
Twitter: @dannybrown   LinkedIn: Danny Brown

24) Aleyda Solis

Global Digital Marketing Experts aleyda-solis
image source:

Orainti, the company she founded was tasked to make businesses improve their traffic, search visibility, web and return of investment. Aleyda was one of Forbes as one of the Top 10 Online Marketers to follow. She is an expert different SEO projects like technical, international, and multi-device platforms.
Twitter: @aleyda   LinkedIn: Aleyda Solis

23) Ehsan Jahandarpour

Global Digital Marketing Experts ehsan-jahandarpour
image source:

Ehsan was one of Forbes Magazine’s Top 20 Growth Hackers, he was also a well-known influencer marketing specialist. He specializes in helping different companies like Microsoft, BBDO, Petronas to make their current business grow at a fast and reasonable rate.
Twitter: @jahandarpour   Facebook: Ehsan Jahardapour

22) Ian Cleary

Razor Social

Global Digital Marketing Experts ian-cleary
image source:

Ian Cleary is the founder of Razor Social, an award winning marketing technology blog. With more than 15 years of experience in the tech industry, he was a regular speaker at the most influential conferences all over the world. He also worked for other leading online publications like the Huffington Post, VentureBeat,
Twitter: @IanCleary   Facebook: Ian Cleary   LinkedIn: Ian Cleary

21) Joe Pulizzi

Content Marketing Institute

Global Digital Marketing Experts Joe-Pulizzi
image source:

Aside from having too much love for the color orange, Joe is also an entrepreneur, podcaster, speaker, and author. Throughout his career, he was able to establish lots of start-ups. His greates achievement to date is probably the CMI. CMI or Content Marketing Institute is the mostly used educational resource by enterprise brands. He was also a recipient of the John Caldwell Lifetime Achievement Award in 2014 from the Content Council.
LinkedIn: Joe Pulizzi

20) Chris Ducker


Global Digital Marketing Experts Chris-Ducker
image source:

Author of the bestselling “Virtual Freedom”, Chris Ducker is a speaker and also an entrepreneur. He was originally from the UK but has been living in the Philippines for more than a decade now and has opened a lot businesses like Virtual Assistant Recruitment Hub, co-working space, and an outside call center facility.
Twitter: @ChrisDucker   LinkedIn: Chris Ducker

19) Scott Stratten


Global Digital Marketing Experts scott-stratten
image source:

Scott’s job is establishing organizations as trusted experts in the perception of their market audience. He was named as one of the Top 5 Social Media Influencers by Forbes and also the author of 3 best-selling books. He is the guy to call of big industries when they need assistance navigating relations marketing landscape and social media.
Twitter: @unmarketing   Facebook: Unmarketing   LinkedIn: Scott Stratten

18) Justin Cutroni

Analytics Talk

Global Digital Marketing Experts justin-cutroni
image source:

He was nominated by the Web Analytics Association for Innovator of the Year in 2011, and was again nominated by the Digital Analytics Association for the Most Influential Industry Contributor in 2012. He has worked with some of the world’s biggest brands and helped them understand how they can use online data and digital analytics for their advantage. He cooperates with marketing teams and Information Technologists to assist them in defining the business metrics needed to be tracked for data collection. He is also a member of the Digital Analytics Community and blogs on his website, Analytics Talk.
Twitter: @justincutroni   LinkedIn: Justin Cutroni

17) Heidi Cohen

Actionable Marketing Guide

Global Digital Marketing Experts heidi-cohen
image source:

She is the President of Riverside Marketing Strategies and the Chief Content Officer of Actionable Marketing Guide, which provides social media, blogging, mobile branding and PR for companies. She also co-authored the “Instant Content Marketing Success: 10 Tips from Leading Content Marketing Experts”.
Twitter: @heidicohen

16) Arnie Kuenn

Vertical Measures

image source:

Arnie Kreun is the author “Content Marketing Works: 8 Steps to Transform Your Business”. He also teaches as an instructor at the Content Marketing Institute and the Online Marketing Institute. He is also the CEO of Vertical Measures.
Twitter: @ArnieK

15) Wil Reynolds

SEER Interactive

Global Digital Marketing Experts wil-reynolds
image source:

A popular speaker for events like PubCon, Wil Reynolds is also the founder of the SEM/SEO consulting firm SEER Interactive.
Twitter: @wilreynolds   LinkedIn: Wil Reynolds

14) Larry Kim


Global Digital Marketing Experts Larry-Kim
image source:

A regular contributor for Forbes and Search Engine Land, Larry Kim is also the author of not one but four award-winning books. He is very influential in the field of pay per click and in 2007 he founded WordStream, which offers Internet consulting services and sells search engine marketing automation software.
Twitter: @larrykim   LinkedIn: Larry Kim

13) Ann Handley


Global Digital Marketing Experts ann-handley
image source:

Ann is the author of the book “Everybody Writes” and works for MarketingProfs as the Chief Content Officer. She is also a columnist for and is also a well-known keynote speaker.
Twitter: @MarketingProfs   LinkedIn: Ann Handley

12) John Rampton

image source:

He is the founder of and also a contributor for various notable websites like TechCrunch,, and The Huffington Post. In his personal blog, he gives out motivations and advice for startup projects.
Twitter: @johnrampton   LinkedIn: John Rampton

11) Jay Baer

Convince and Convert

image source:

He is the President of Convince and Convert, a provider of social media and content marketing strategy to international brands. He is a New York Times best-selling author for his book “Youtility: Why Smart Marketing Is about Help Not Hype”.
Twitter: @jaybaer   LinkedIn: Jay Baer

10) Andrew Goodman

image source:

Andrew Goodman is often called as the man who “Wrote the Book” on Google AdWords. He is the author of the book “Winning Results with Google AdWords”. Even before the popularization of blogs, he is already writing and editing for his blog He has also spoke at every North American SES Conference since 2002, a total record of 44 conferences and counting.
Twitter: @andrew_goodman

9) Mari Smith

image source:

Regarded as the “Queen of Facebook”, Mari Smith is well known for her “Smiths 8 Facebook engagement stats every marketer needs to know”. She is one of the top marketing figures in social media (Facebook) marketing and was number 4 on Forbes 100 Top Social Media Influencer. She is also the author of the books “Facebook Marketing: AN HOUR A DAY, and “The New Relationship Marketing; How to Build a Large, Loyal, Profitable Network using Social Web”.
Twitter: @MariSmith   LinkedIn: Mari Smith

8) Tim Ash

image source:

Well known for his book “Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions”. He is also the founder of the Conversion Conference and a regular speaker for at the Search Marketing Expo and PubCon.
Twitter: @tim_ash   LinkedIn: Tim Ash

7) Danny Sullivan

Search Engine Land

image source:

As the Founding Editor of Marketing Land, Chief Content Officer for Third Door Media, and producer of SMX: Search Marketing Expo conference series, Danny Sullivan is of the most respected authority in the Search Engine and Search Engine-Based Marketing niche. He has been the leading figure in the field since 1986. On top of all these jobs and busy schedules, he still manages to regularly update his personal blog, Daggle.
Twitter: @dannysullivan   LinkedIn: Danny Sullivan

6) Barry Schwartz

Search Engine Roundtable

image source:

He is the editor of the Seroundtable which is considered to be the “pulse of the marketing community” and the news editor for Search Engine Land. He updates about the newest updates on Google algorithm through his blog.
Twitter: @rustybrick   Facebook: Barry Schwartz    LinkedIn: Barry Schwartz

5) Avinash Kaushik

image source:

Avinash is one of the world’s top experts on Google Analytics and author of two bestselling books: Web Analytics: An Hour a Day, and Web Analytics 2.0.  His power to translate complex advance data analysis into simpler and more understandable articles is one of his expertise.
Twitter: @avinash   Facebook: Avinash Kaushik   LinkedIn: Avinash Kaushik

4) Jeff Bullas

image source:

Blogs at
Twitter: @jeffbullas  Facebook: Jeff Bullas  LinkedIn: Jeff Bullas
Jeff is a social media marketing blogger, speaker, strategist, consultant, and author. He is one of Forbes “Top 50 Social Media Power Influencers” in 2013, number 8 in Forbes “The World’s Top 40 Social Marketing Talent”, and was voted as the Top 1 “Content Marketing Influencer Globally”.

3) Jon Morrow

image source:

Blogs at Boost Blog Traffic
Twitter: @JonMorrow   LinkedIn: Jon Morrow
A blogger, programmer, expert speaker, and marketing strategist; Jon founded the Boost Blog Traffic and also worked as a blogger for one of the most well-known digital marketing site Copyblogger. Jon’s journey to being where he is right now might be the most inspiring. He started blogging after getting hit by a car and broke his leg in 14 places. You can check his story for some motivation: ‘How to Quit Your Job, Move to Paradise and Get Paid to Change the World.’

2) Rand Fishkin

image source:

Blogs at The Moz Blog
Twitter: @randfish   Facebook: Rand Fishkin   LinkedIn: Rand Fishkin
“The Wizard of Moz”. Surely, Rand Fishkin is the most popular face in the SEO industry. He is the host of the very popular Whiteboard Friday and the founder and former CEO of Moz. He also authored two books which are very popular in the SEO scene: Inbound Marketing & SEO and Art of SEO.

1) Neil Patel

image source:

Blogs at Quicksprout Blog
Twitter: @neilpatel   Facebook: Neil Patel   LinkedIn: Neil Patel
If you are looking for someone who can explain digital marketing in an easy and engaging way, Neil Patel is the guy. With his blog Quicksprout, he provides fun, in-depth and comprehensive tutorials about digital marketing. He is also the co-founder of KISSmetric, Hello Bar, and Crazy Egg. He is considered as the top influencer on the web by The Wall Street Journal, one of the Top 100 entrepreneurs under the age of 30 by Pres. Obama, and by the United Nations as one of the Top 100 entrepreneurs under the age of 30.

The list might not have been able to include some of the other Digital Marketers, but the people mentioned are surely trusted and have proven their selves worthy of praises in one aspect or the other. Now, get going, learn from the experts, master your craft and your name might be in the list soon.
More articles are posted in in relation to digital marketing and other experts.

Picture of Ruben Licera
Ruben Licera
Ruben Licera is one of the Philippines' international award-winning communications professional and digital marketing experts. know more about him at
Leave a Replay
Kickstart Your Digital Domination


Amidst the COVID 19 Pandemic, ESTRAT Media Global OPC is 100% Operational.

ESTRAT team members are working from home to ensure their health and safety.

For concerns, you can email us directly at

Ready to take action?

Set up a free consultation with a marketing specialist.

Reach out to us today and get a complimentary business review and consultation.

Ruben Licera Image

I hope you get a lot of value from this content.

Do you want to learn more about this topic on how it can grow your business? Schedule a Free Consultation with our Business Growth Advisors NOW!

Set up a free consultation with a marketing specialist.

Reach out to us today and get a complimentary business review and consultation.