The year 2020 was a lot of work. So let’s take a moment to appreciate the strength and sacrifices that everyone has done in order to get through it… Give your self a pat in the back for surviving it and choosing to pursue your endeavor this year.
And since, we are now in 2021, another set of creative execution awaits… You might be looking for…
New Year Marketing Ideas?
Here are the list of New Year Marketing Ideas and Strategies to jump-off your 2021 360 marketing campaign execution:
1. Update Your Google My Business Profile
For the first new year marketing ideas, we turn back to your Google My Business profile. An updated and informative Google My Business profile has become crucial and relevant now more than ever.
If you want to show up to your local searchers who are searching for your services on Google Maps, you would want them to know where you are and get your contact details.
So take the first step by taking a minute to ensure that your profile is claimed and add some images and videos that will showcase your business in a good light.
Make sure to also respond to their reviews to build up your credibility and sense of reliability and ownership for the customer’s experience.
2. Create A Holiday Round-Up Post
Now, even if the holidays are over. Don’t miss out on the opportunity to squeeze every drop of cheer from the last month. One can still use the holidays as a part of your January marketing by creating and publishing a summary or highlights you’ve done for 2020.
READ ALSO: 15 Digital Marketing Strategies For COVID-19 Affected Businesses
3. Announce the upcoming events and promotions
Don’t forget that it may be the new year but people are eager to learn of upcoming events. This includes February, Mardi Gras and others.
So if you have anything planned for these events, you better build up the hype now. Don’t wait for later.
4. Start A Customer Loyalty Program
If there is one thing we can take from 2020, is that every business owner now understands the value of a loyal customer. As they are bringing in repeated businesses to you and are more likely to refer your services to their friends and family.
But how can we build it or take them further? That is through a customer loyalty program. And January is the perfect time to launch one!
All you need to keep in mind is to let your customers know through social media or inform them when they do a transaction with you.
5. Run A Facebook Ad Campaign
If you are new to the digital marketing field, January is one of the best times to test out Facebook advertising and see if this is the right channel for you.
But don’t just experiment without a goal. Set your goals up for example, do you want more visitors? Do you want more audiences on Facebook? Or do you want to collect leads? One will be able to do those but they’ll need a specific Facebook ad that is catered for them and from your goal.
6. Solidify your marketing plan
Whether you are a digital marketing agency, business owner or freelancer, you have got to take some time at the beginning of the year to make sure that your goals and marketing plans are solidified and prepared.
This is because things can change pretty quickly. And without a little foresight, you can get lost and we don’t want that to happen.
7. Inspiring Quotes Contest
For this part of the new year marketing ideas, let’s develop some excitement for your customers.
When we say new year, we think about a time of restarting our lives and become motivated to pursue our goals. And so, to kick off the new year or simply to help people remain true to their resolutions. You can ask your customers which quotes they will carry with them to reach their goals this year.
Host a contest on social media and ask your customers to share that quote whether on Instagram, Twitter or Facebook. As long as you get those fans involved through simple engagements, you are able to become a part of their day or month.
Choose the top 5 most popular quotes and share them and quote the users on your social channel. You may opt to offer cool prizes or provide them with a gift card that they can use in your business.
8. Make A Calendar
Although this will take time and it’s kind of late to do this now. We just wanted to place this on the list as a way of providing you an option for 2022.
A calendar goes a long way and it doesn’t have to be generic. If you are one of those businesses or agencies that works with clients, you can personalize them by crafting a calendar that highlights your achievements together for the year.
This can help keep your business on top of their minds and you can bet that they’ll appreciate and see how far both of you have come. So make sure to document your projects well as you will be able to use them as a part of your calendar.
9. Launch A Post New Year Sale
Who doesn’t love a sale?
It’s true that some sales do take a dip after the holidays. But in order to keep the momentum going, why don’t you launch a post new year sale?
You don’t need something fancy. All you need to do is provide a simple promotion that offers a fixed discount. While this may not get you as many sales during the holidays, you can expect that a lot of people will be interested in the items that you offer and will check in again after they’ve got the time and money.
10. Have a Body-positive promotion
When New Year arrives, people usually try to commit to their health. And one thing you can do is help them along.
So if your business can launch a body positive promotion for your audience. Then try to leverage on their resolutions as a great opportunity to market your products and services.
This can also double down as creating an atmosphere where your customers are empowered and will love their body as it is. While also promoting a healthy lifestyle campaign that they can use.
Just make sure that you share your promotions through all channels available. And highlight the benefits of your offers and don’t forget to give your customers a little nudge to take action.
Ready to get more traction?
We hope these new year marketing ideas for 2021 will be able to help you jumpstart your year. While the holidays are over, you can still make the most of this occasion.
Launch your promotions, those contests and new products as they will definitely go a long way to build your brand’s image and improve sales.
Don’t forget to let us know some of your ideas on how to be innovative this year by commenting down or send us an email at inquire@ESTRAT360.com.
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