Search Engine Optimization or what we usually call SEO is the process of getting traffic from free, organic, natural, or editorial search results in search engines. Not every business can afford and maintain paid traffic and if you’re one of them, don’t even worry about it! If you just keep yourself aware of the SEO trends of 2022, understand, and utilize each one of them, you can make your content compete with the paid ones up in the SERP ranking.
Understand Your Site’s Core Web Vitals
One of the top SEO trends of 2022 is what Google defines as a set of particular elements that contribute to a webpage’s overall user experience. This technique holds an impact on ranking by the existence of slow domains having a 3.7% difference from the fast domains. It consists of the largest contentful paint, first input delay, and cumulative layout shift. Understanding the core web vitals of your site means giving your developers a user experience of your site.
Optimize for Google Passage Ranking
With the Google passage ranking, sections in your website can automatically be featured in the SERPs even if your cover holds a different topic than the main page. To utilize this technique, you need to have long-form content, update long-form posts with new links, resources, and stats, and apply clear, keyword-rich headings per section. When you optimize your site with direct answers to queries, more people will visit your site, causing an increase in traffic.
Focus on Featured Snippets
Clickless searches are hot nowadays and it’s correlated to one of the SEO trends of 2022 which is featured snippets. To have your content appear on featured snippets, modify them to be concise and straight to the point. Avoid being too wordy and poetic because what matters is that you convey the answers without beating around the bush.
Learn the E.A.T. Principle
EAT stands for Expertise, Authoritativeness, and Trustworthiness, an algorithm added in the new Google medic update. It ranks content that is only from a trusted source with expertise based on the query. You can build up your EAT by placing your bio everywhere, even in your content. Tell people what your expertise is. Next is to work with trusted sources and finally, use a content layout that’s useful for your target audience.
Support Long-Tail Keyword Phrases
The most effective way to utilize long-tail keywords is to categorize them into clusters that all have the same search purpose. Then, write one blog post that targets them all. Supporting these make your site climb on the search ranks for hitting specific queries and having accurate content.
Create New Content
Why is creating new content an SEO trend in 2022? Continuously creating new content on your site provides a wider range of the site’s target keywords and helps in building a returning audience. High-quality fresh content allows the website to target more long-tail keywords and phrases.
Update Old Content
As you update your site regularly, you give people a reason to visit your site regularly. You can give your site a consistent freshness that gives people something to trust and admire. Updated information helps in building domain authority and drives more traffic to the site.
Focus on User Experience
How exactly is UX an SEO trend in 2022? Well, if you want more traffic on your site, you have to focus on and improve your user experience because UX functions on converting the traffic that SEO makes to your site into paying customers. To improve UX, you can use CTA all over the site, place images and videos, organize content that’s easier to digest, and most importantly, use clear headers.
Don’t Forget About Images
It’s not just the words in your content that attracts people to open your site, but also the images. To showcase your images in the search results, you need to resize, optimize the file names, and include captions on your image. With a one-second delay in page load time, it has been demonstrated to result in a 7% drop in conversion and an 11% decrease in page visits. With the right images, you can appeal to and help the readers in understanding your content better.
Build Up Your Backlinks
Sites with a high number of backlinks or also known as “inbound links” and “incoming links” tend to have high organic search engine rankings. To build up your backlinks, you may utilize outbound links to form partnerships, secure high-quality content that’s link-worthy, organize skyscraper content, have guest blogging, or even make use of broken links.
If you just utilize SEO wisely, you can get your content to be more visible, providing you with efficient results through added traffic, conversion of the target audience to paying customers, and more opportunities. Ensuring the progress of your website doesn’t always have to be expensive so make the most out of these SEO trends, keep yourself updated, and keep the growth going.