STRATEGIC & PURPOSEFUL GROWTH

Integrated Marketing is an approach to creating a unified and seamless experience for consumers to interact with the brand/enterprise; it attempts to meld all aspects of marketing communication such as advertising, sales promotion, public relations, direct marketing, and social media, through their respective mix of tactics, methods, channels, media, and activities, so that all work together as a unified force. It is a process designed to ensure that all messaging and communications strategies are consistent across all channels and are centered on the customer.

The concept of a 360 degree marketing plan refers to a marketing campaign that reaches customers at all possible points of contact. Successfully putting together such a plan is important because it enables you to maximize the chances of finding new potential customers and engaging them in a wide variety of ways.

It is often used interchangeably with IMC (integrated marketing communications), 360-degree campaigns, and omnichannel marketing — although there’s some nuance between the terms. The ultimate goal of integrated marketing is a consistent, customer-centric experience that delivers results for your brand.

Integrated marketing communication plays an integral role in communicating brand message to a larger audience. Integrated Marketing communication helps in integrating all essential components of marketing to communicate similar message to potential and existing end-users.

Agencies will have an easier time delivering fresh ideas, both for creative and marketing tactics, than an in-house team. Outsourced marketing agencies may have access to tools and software that smaller in-house teams can’t afford.

Individual freelancers work independently and directly with their clients. Agencies are freelancer accounts that can add team members to projects for the agency’s clients. Generally, work that can be completed off-site can probably be done by individual freelancers and agencies.